Latest research findings from PNAS revealed that having female representation at the highest levels of company management challenges gender stereotypes prevalent in organisational language and culture. Authors found that female representation shifts company language towards positive associations of women with characteristics such as leadership, independence and confidence, without it being a cost to characteristics such as kindness and empathy.
As summarised by the authors:
Our findings suggest that female representation is not merely an end, but also a means to systemically change insidious gender stereotypes and overcome the trade-off between women being perceived as either competent or likeable.
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